🎙️ Want to know how to optimize your hypothesis testing and find out how the experts do it?
Tune in to today’s engaging podcast, where Alex Osterwalder, the creator of the Business Model Canvas and co-founder of Strategyzer, is interviewed. Ranked no. 4 of the top 50 management thinkers worldwide and visiting professor at IMD, Alex is known for simplifying the strategy development process and turning complex concepts into digestible visual models.
Within the episode they dive into the art of testing and developing hypotheses to give you the most valuable insights, indulging into deep dives in topics such as:
– Why hypotheses should focus on desirability rather than feasibility
– The relevance of leveraging AI in hypothesis testing
– How to test hypotheses without direct contact with the desired data sources
– Testing hypotheses in corporate or B2B environments
Plus, stick around for some great advice Alex would have given his younger self! You don’t want to miss out on this thought-provoking conversation!

P.S. The YouTube video can be very beneficial to see the great visuals Alex creates during the podcast to make the content more digestible.

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