EP 70 – Unleashing Pet Health: Crafting a Customer-Focused Growth Journey
with Stan Nazarenus & Alex Thelen
🎙️ Join us again for an exciting episode of the Most Awesome Founder Podcast as we dive into the captivating story of Alex and Stan, the founders of high-growth startup Mammaly, which tackles the complex issue of pet health.
Alex and Stan share how their shared vision led to a thriving direct-to-consumer business model and how collaborations are essential for their product development. Get ready for insights on customer understanding and hypotheses testing while rapidly scaling a startup. Take advantage of this fascinating episode packed with hands-on advice and inspiration for aspiring entrepreneurs.
We hope you have as much fun listening to the episode as we had producing it!
(1:08) Welcome to Alex and Stan
(1:50) How did Alex and Stan meet?
(3:30) How did Stan choose Alex as a co-founder?
(5:55) The importance of having a shared vision
(8:53) The pain point behind Mammaly
(10:50) Mammaly’s collaborations with veterinarians and experts in product development
(15:35) How can you acquire the knowledge necessary to survive in this industry?
(17:05) Why is Mammaly a D2C business model?
(19:30) Understanding customer needs
(22:05) The process of hypothesis testing for Mammaly and the use of A/B testing
(28:05) Hypothesis testing regarding pricing and willingness to pay
(31:15) Increasing customer understanding with generative AI
(33:35) Challenges in navigating a fast-growing startup
(38:15) Stand explains the rule of 3 and 10
(41:15) What are skills that would be helpful to have learned at WHU
(44:28) The lack of content on organizational structure and communication in business classes
(47:50) Recommendations for books and podcasts
(49:15) Alex advises on a healthy balance for peak performance
(51:00) Podcast & book recommendations from Stan
(54:00) Outro by Dries