EP 59 – Building an app that hooks with Niklas Brackmann
The last episode of 2022 and we are very excited to share our first recording in front of a live audience. Dries interviews Niklas Brackmann, co-founder of the amateur football app Prematch.
Niklas talks about how hooks help create social platforms, how implementing a shared culture in a young venture looks and about WHU supports activities for entrepreneurs.
We hope you enjoy the episode!
0:43) Dries’ introduction
(1:53) Welcoming Niklas
(2:18) What is Niklas’ background before coming to WHU
(4:03) Joining the Master in Entrepreneurship
(6:40) How the idea of Prematch emerged and what is it about?
(10:10) Prematch’s rise to the top of the app charts
(14:10) Building social platforms and “hooks”
(16:35) Why Prematch created a football club
(18:33) Acquiring skilled labor
(19:50) Implementing a passionate culture
(20:50) How shared norms & values influence a young startup
(23:20) The most challenging part of the trajectory of Prematch
(24:54) The role of advice and angel investors
(27:25) The added values of WHU support activities
(30:05) Reflecting on the Master in Entrepreneurship
(32:35) What advice would Niklas give his younger self
(34:40) Niklas’ books and podcast recommendations