EP 59 – Building an app that hooks with Niklas Brackmann

The last episode of 2022 and we are very excited to share our first recording in front of a live audience. Dries interviews Niklas Brackmann, co-founder of the amateur football app Prematch.
Niklas talks about how hooks help create social platforms, how implementing a shared culture in a young venture looks and about WHU supports activities for entrepreneurs.

We hope you enjoy the episode!