Ep 85 – Building B2B Marketplaces for SaaS with Sergio G. Chavez

EP 85 – Building B2B Marketplaces for SaaS with Sergio G. Chavez


Episode Stream



🌟 Welcome to the first episode of 2024 on ‘The Most Awesome Founder Podcast’!

Join our esteemed host, Dries Faems, as he engages in an enlightening conversation with Sergio G. Chavez, the innovative head of marketplace and partnerships at Sastrify. Sergio, with his rich international experience in Germany, delves into the intricate world of partnership management and its unique challenges, while also unveiling Sastrify’s ambitious vision of creating a comprehensive solution for SaaS procurement and management.

Sergio brings to light intriguing misconceptions and hurdles he faced while carving out his international career in Germany. A particularly fascinating insight he shares revolves around the critical role of German language proficiency in customer-facing roles within the DACH region. The episode takes a deep dive into contrasting perspectives on partnerships held by different generations, probing into the perennial debate of quality versus quantity in professional relationships. 🤝

This episode is a treasure trove for anyone interested in understanding the nuances of international career building, the evolving landscape of partnership management, and the pioneering strides in SaaS solutions. Get ready to be captivated by Sergio’s journey and insights that could reshape your view of global professional dynamics.



(0:08) Introduction

(0:50) Sergio’s backstory

(3:20) Motivation for jumping into a Startup as an MBA.

(8:00) What Sastrify is all about.

(13:20) Sastrify in the forcefield between their customers and SaaS Vendors.

(16:20) The problem with current SaaS B2B Sales. 

(20:30) How Sastrify as a SaaS marketplace uses its money.

(23:20) Partnership management and its unique challenges

(27:00) Quantity vs. Quality in partnerships.

(29:10) Different perspectives on partnerships.

(32:30) Helping international professionals to build a career in Germany.

(35:25) Core challenges and misconceptions for building a career as an international professional.

(55:00) Sergio’s book and podcast recommendations


Sergio’s recommendations:

Amazon.com: Venture Deals: Be Smarter Than Your Lawyer and Venture Capitalist: 9781119259756: Feld, Brad, Mendelson, Jason: Bücher

Amazon.com: The Startup Community Way: Evolving an Entrepreneurial Ecosystem: 9781119613602: Feld, Brad, Hathaway, Ian: Bücher

All-In with Chamath, Jason, Sacks & Friedberg (allinpodcast.co)

Startup Insider | PodcastStartup Insider (startup-insider.com)