In this episode (recorded in January 2020), we introduce Dr. Martin Heibel, WHU alum, serial entrepreneur, ecosystem builder, and currently, cofounder and Managing Director of Ciara – a virtual assistant for sales development reps and inside sales teams.
We’re discussing Martin’s journey fromWHUtoLMU, building theLMU Entrepreneurship CenterandXPRENEURS, and founding two successful companies – IntraWorldsand Ciara. Martin’s story is an interesting one in which he built his most recent company to solve a problem he and his teams felt every day.
So for you listeners who are interested in sales, B2B software solutions, or just a wicked smart and highly analytical founder, this episode is for you! Hope you enjoy it!
Chapters
Martin Preview Intro (00:04)
Part 1: Introducing Martin Heibel (00:58)
Part 2: Martin’s Founder Story (02:36)
Part 3: Building Companies with Founder-Market Fit (08:45)
Part 4: An Effectuation Approach to Ideation (14:46)
Music Interlude (16:46)
Part 5: How Ciara Was Born (17:32)
Part 6: How Ciara Works (21:18)
Music Interlude (27:56)
Part 7: Ciara’s Current Trajectory (28:56)
Part 8: Founding a Company in Munich (31:41)
Part 9: When is the Right Time to Become a Founder? (34:35)
Music Interlude (39:10)
Part 10: Words of Wisdom for Aspiring Entrepreneurs (43:08)
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