EP 13 – Founder-Market Fit with Martin Heibel

EP 13 –  Founder-Market Fit with Martin Heibel 

Martin Heibel

Episode Stream


In this episode (recorded in January 2020), we introduce Dr. Martin Heibel, WHU alum, serial entrepreneur, ecosystem builder, and currently, cofounder and Managing Director of Ciara – a virtual assistant for sales development reps and inside sales teams.
We’re discussing Martin’s journey from WHU to LMU, building the LMU Entrepreneurship Center and XPRENEURS, and founding two successful companies –  IntraWorlds and Ciara. Martin’s story is an interesting one in which he built his most recent company to solve a problem he and his teams felt every day. 
So for you listeners who are interested in sales, B2B software solutions, or just a wicked smart and highly analytical founder, this episode is for you! Hope you enjoy it!


Martin Preview Intro (00:04) 
Part 1: Introducing Martin Heibel (00:58) 
Part 2: Martin’s Founder Story (02:36) 
Part 3: Building Companies with Founder-Market Fit (08:45) 
Part 4: An Effectuation Approach to Ideation (14:46) 
        Music Interlude (16:46) 
Part 5: How Ciara Was Born (17:32) 
Part 6: How Ciara Works (21:18) 
        Music Interlude (27:56) 
Part 7: Ciara’s Current Trajectory (28:56)  
Part 8: Founding a Company in Munich (31:41)
Part 9: When is the Right Time to Become a Founder? (34:35) 
        Music Interlude (39:10) 
Part 10: Words of Wisdom for Aspiring Entrepreneurs (43:08)
Part 11: Book on Martin’s Bedside Table (40:13) 
Part 12: What’s on Martin’s Playlist (44:19)
Part 13: Episode 14 Preview (46:14)