Ep 86 – Sunhero and the Power of Solar Innovation

Ep 86 – Sunhero and the Power of Solar Innovation with Christopher Cederskog


Episode Stream



In Episode 86 of the  ‘The Most Awesome Founder Podcast’ you get to explore Christopher’s inspiring journey with Sunhero, driven by a commitment to sustainability and motivated by fatherhood. Learn how he self-educated to build solar systems despite no technical background.

Discover the practicalities and challenges of the solar energy business, emphasizing market understanding in regions like Spain. Uncover Sunhero’s customer-centric approach, setting it apart from others.

Get insights into the solar industry’s educational aspects, startup financing, and the challenges German startups face internationally. Christopher shares leadership lessons and hiring nuances across countries.

Explore the core principles guiding Sunhero, the balance between data-driven decisions and intuition, and advice for early-stage entrepreneurs. Don’t miss Christopher’s book and podcast recommendations.

Join us for an enlightening conversation on entrepreneurship, sustainability, and international business.



(1:00) Christopher’s background

(2:30) Reasons for founding sunhero

(3:40) Building a solar system journey

(5:40) Factors influencing solar business 

(8:10) Sunhero’s business model

(12:00) Education in the solar industry

(15:15) Debt financing usage

(17:30) Challenges for german startups

(20:50) Pitfalls of international expansion

(27:00) Cultural considerations

(29:45) Spanish and german mentalities

(32:30) Hiring in different countries

(33:50) Core principles of sunhero

(36:50) Data-Driven decision-making  – always?

(42:40) – Tips for early stage entrepreneurs

(48:00) Book and podcast recommendations

Christopher‘s recommendations:

Storyworthy: Engage, Teach, Persuade, and Change Your Life through the Power of Storytelling : Dicks, Matthew, Kennedy, Dan: Amazon.de: Books

Lenny’s Podcast (lennyspodcast.com)