EP 68 – Mastering the Art of Founder Communication with Jag Singh & Oliver Aust
🎧 We are thrilled to welcome Jag Singh (Managing Director @ Angel Invest) and Oliver Aust (CEO & Founder @Eo Ipso Communications) for a second time to the show!
This time we discuss their newest book MESSAGE MACHINE: How Communications Will Make You An Unstoppable Founder where they share essential aspects for founder communication mastery. Tune in to find out why communication is the biggest challenge for a growing company and why startups need to have a compelling message market fit.
We hope you enjoy this episode!
(0:46) Welcome by Gerrit
(2:20) Introduction to our guests Jag & Oliver
(6:20) How did they have the idea to write a book?
(9:30) What kind of book is this?
(11:30) The concept of message-market-fit
(16:00) What is the essential definition of message-market-fit
(17:20) Are there examples of companies with a good message market fit
(20:00) Five points of message mastery
(22:50) Listening to understand
(26:05) Are there certain types of personas that can strive to master the key aspects?
(30:55) Decisive factors in storytelling
(35:40) What makes a great brand?
(40:31) Personal branding for founders
(46:20) WeWork and Adam Neumann as examples of personal branding
(48:30) Communicating to build a team and a company culture
(54:50) The danger of having a strong company culture
(58:35) Hire for talent or for culture fit?
(01:02:00) The biggest challenge for a growing company: communication
(01:03:45) Jag explains why companies move with the speed of trust
(01:04:50) The customer is the hero
(01:07:05) Why are not more startups proactive about their current problems?
(01:11:20) Startups announcing layoffs the right way
(01:15:00) Customers don’t buy what you are selling; they buy the outcome
(01:17:05) Culture is destiny
(01:20:40) Outro by Gerrit