EP 55 – Leveraging TikTok to build a customer-centric platforms with Annika von Mutius
Episode 55 presents Annika von Mutius, a driven and motivated entrepreneur with an affinity towards technology. We were delighted to hear about her journey, building the first fully automated headhunter, Empion. Annika and her co-founder Larissa recently raised €2.4 Mil pre-seed funding with WHU alumnus Michael Stephan as a board member and angel investor.
Annika and her co-founder Larissa quickly understood the importance of matching culture, skills and values between applicants and companies, which led them to build Empion. By quantifying the tasks of a headhunter and both automating and personalizing the process for applicants, they connect the right individuals efficiently.
Tune in to find out more about their journey, in what sense their Ph.D. was of value, practicing a customer-centered approach and how they aspire to grow Empion via TikTok.
We hope you enjoy this episode!