EP 82 – Should startups promote a social vision with Murat Tarakci and Timo van Balen

This episode is for everybody who wants to get a bit nerdy with top-notch entrepreneurship research. We are excited to welcome the two renowned scholars Murat Tarakci & Timo van Balen to gain insights into their electrifying research about how startups with a social vision struggle to attract job talent. Gerrit’s trajectory perfectly complements this academic understanding as the founder of a nonprofit startup and inevitably leads to fascinating discussions.
Revisiting some of our most commonly discussed topics, like message-market-fit, communication strategies for startups, and the struggles of building a solid recruiting strategy, but this time with the sound support of top-level research.